About

Who is the Word Wizard?

Word Wizard is owned and run by Lynnaire Johnston, a highly experienced communications specialist whose passion is writing dynamic, targeted marketing communications documents for small businesses.

Through her work as a journalist, editor, broadcaster, feature writer and freelance PR practitioner, she has learned the importance of being able to write persuasive, accurate and interesting copy.

Over the years, she has read a great many radio news bulletins, written for a wide variety of newspapers and magazines, edited trade publications, was senior writer for the country's largest council, Auckland City, and chronicled the history of a high profile charity.

Currently, she undertakes a wide variety of assignments for many private clients and is editor of a trade magazine and a website. She writes brochures and websites, prepares and distributes media releases, and writes magazine feature articles and newsletters. For more details, visit her profile on LinkedIn.

Unsolicited comments from Word Wizard clients

All I can say is wow! I know you have a fantastic way with words, but this is just brilliant. If I had your command of the language I would shower you with witty and moving words of appreciation. Thank you so much Lynnaire!
Kunal Paranjpe, Corporate Traveller - January 2012

Great job in making a jacket a nice carrot.
Chris Dzikiewicz, Escea - September 2011

Love the title! Very catchy. Also, there is the guts of a good press release as well. Thank you Mrs Word Wizard!
Maree Mills, Director, Hastings City Art Gallery - August 2011

Love it!! Exactly what we were after!
Ella Barclay, Executive Director, The Successful Investor, Melbourne - March 2011

We are really pleased with the website - have even had a new resident from it. You were a pleasure to work with.
Kirsten, Marne Street Hospital - December 2010

I do appreciate the enormous hours you put into editing it [my book: Danger at Devil's Cove] and your excellent feedback. The skills you taught me have changed the way I write.
Marilyn Bakker, author - November 2010

I paid you immediately as another way to thank you for the excellent job you have done. I have received heaps of great comments about the website, and a lot of that is down to your spin on things.
Mark Preston, Managing Director, Adams - October, 2010

Superb!!!!! You did a wicked job.
Matt Hockley, Manager, 4 Corners Property Ltd - June, 2010

I've been talking to some advertising people, sent them what we've done with the web site and they said this: "We both agree that it is very good. The wording through the website is great, easy to follow and the instructions are essential. So all round well done."
Sandy McKenzie, McKenzie Heating - May 2010

Word Wizard: an incredibly appropriate name for you to operate under.
Ray Mason, Auckland - May 2010

Simply put, you are stunning! You truly are the Word Wizard indeed. You are a star.
Campbell Downie, general manager, Positive Retail IT Solutions - April 2010

Out of all the advertising we did when we launched Fit Feet Podiatry, the advertorial Lynnaire wrote for our business was the most successful.
David Ilian, Owner, Fit Feet Podiatry - March 2010