Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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Have you caught up with the latest changes to Google's search algorithm? News stories are now going to be given the highest priority.
This means two things: first, you won't so often come across pages from 1428 so much any more (isn't it irritating when you come across old stuff?) and second, it will be more important than ever to update your website's news pages. If you want to show up high in Google's rankings, you're going to need a flow of interesting, useful and possibly even entertaining news stories.
As a copywriter with an extensive journalistic background, I'm pleased to hear this. As a Google user, I'm pleased to hear this because the items I'm searching for will more readily come to the top of the page.
But it makes me concerned for clients who are not taking this new development into consideration in their communications strategy. It worries me that they will lose their previously high rankings. If you're concerned about your Google position, and want to be sure you retain your ranking, get in touch and let's chat it over.