Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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Yesterday I had the great good fortune to talk with the CEO of Ray White Ltd about his approach to goal setting. It's coming up the time of year when we start planning for the year ahead and look back over the year just gone, and on this subject Carey Smith had some very interesting things to say.
One of which was his approach to goal setting. Each year when he's on holiday he writes himself a 1-2 page letter about what he sees as being important in the year ahead. Part of the process is opening the letter from the previous year which has been sealed and kept safe by his brother over the intervening 12 months. He likes doing his goal setting this way because, he says, it's easy.
Most of us believe we should track progress towards our goals on a regular basis but Carey Smith's approach is very much hands-off. He believes that if they are truly important, they will be achieved without him having to look over his own shoulder.
Smith divides his goals into family, health, business and financial, a more holistic way of doing it than most methods. He also includes "stop doing" items which in his case this year included not buying a house (somewhat difficult given his profession, I imagine) and going to bed by 11pm.
When he finally does open the previous year's letter, Smith doesn't dwell on it too much because, he says, our past doesn't dictate our future. Our current and future actions do that. And that just may be his most valuable lesson of all.