Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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I’ve been fortunate to interview some fascinating people this last week for articles I’m writing for the Auckland Chamber of Commerce.
One of those was Sanchia Yonge, managing director of workplace survey provider Kenexa | JRA.
She shared with me the qualities she believes that today’s leaders need to have to be effective:
Sanchia says most organisations tend to be top-down in management style, even those that aspire to be modern (adaptive with high levels of team worker engagement). If they want to become modern they must achieve and sustain high levels of collaboration, communication, customer focus and be prepared to be adaptive.