Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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Of the clients on your database how many haven’t made an appointment in the last three months? If you have a high single visit rate, or a large number of clients who haven’t rebooked, it may be time to get in touch with them.
By doing so you can re-establish a relationship that is perhaps languishing, and offer them an incentive to rebook. If they haven’t been in recently, you may have new treatments or services to offer that they don’t know about. This is a very good reason to communicate with them.
The nature of the beauty business means your clients want to feel special. That requires a little extra effort and energy than merely rebooking them as they leave. In fact, you will need strategies in place to reach those people who have slipped the net, if you don’t want them instead going to your competition.
Read the full article.