Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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To succeed in business in these tough economic times you need to stand out from the crowd. The highly competitive nature of the beauty business means standing out is even more important but is equally more difficult. You need to find your “slippers”.
Most of us are not able to attribute our path in life directly to one particular person, but former Wellington mayor Mark Blumsky can. Ask him and he will tell you he became mayor because he met a plumber.
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