Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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From BeautyNZ magazine
The beauty business has been in the press recently as a stark example of the worsening economy. And there is sufficient anecdotal evidence to support the theory that, as a luxury item, beauty treatments are suffering from the downturn in most family’s income levels.
There is also sufficiently strong evidence to suggest that many beauty businesses are managing quite well. How is this possible? One word: communication.
Communication at its most basic is how businesses talk with their clients. It’s about relationship building, securing word-of-mouth referrals and notching up revisits.
Read the full article.