Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
You can keep in touch with Word Wizard through Twitter, Facebook, Skype and Linkedin.
Phone: 0800 WIZARD or email: contact page
Want to know one of the best-kept secrets of successful business in tough economic times? Continuing to advertise, or even ramping up your advertising spend.
Why? Because most people don’t. They batten down the hatches and cancel their advertising. Consequently, they don’t ever find out how successful they might have been if only they’d stuck to their advertising guns.
They argue that they can’t afford to advertise, but the question should really be: can they – and you – afford not to? True, everyone is in belt-tightening mode, but don’t you want to still be in business when we come out the other side of this downturn?
One of the key reasons to continue advertising is that your competition won’t be. And people still read newspapers and magazines. As well, the publication may well reward your loyalty (as you reward the loyalty of your clients), by giving you exceptional deals that might not normally be available.
Read the full article.