Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.
Read the full postI phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. Strange, unrecognisable male voice.
Read the full postI love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.
Read the full postNow that the new look of Facebook has been around for everyone's pages for a couple of weeks it's time to check we're all using it to its best advantage.
Read the full postI’ve been fortunate to interview some fascinating people this last week for articles I’m writing for the Auckland Chamber of Commerce.
Read the full postPinterest has released code that allows website owners to block their images and videos from being pinned on Pinterest. This is good news for companies like photographers which don't want others to steal their material. But it's bad news for pinners.
Read the full postMany companies decide that producing a newsletter is a great idea. And it is. But there are some really important things to remember if you're going to make it an ongoing success.
Read the full post2012 may be the year when our very business survival depends on the relationships we have developed with fellow businesses. There’s no indication the international economy is going to improve any time soon, in fact Europe is looking increasingly precarious and while we may be on the other side of the world any fallout will most certainly drift our way.
Read the full postThe holiday season is traditionally a time to send messages. Messages to family, friends and business colleagues. These days those messages can take a number of forms: an email, a card, and these days even a Facebook post.
Read the full postHave you caught up with the latest changes to Google's search algorithm? News stories are now going to be given the highest priority.
Read the full post