Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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People rarely pay enough attention to the documents they send their customers, suppliers and others in their business network. How the recipient perceives your organisation will depend largely on these documents. And when this is the first communication they receive from you, it's vitally important to do it well.
Why? Because you want to be viewed as professional, competent and a good outfit with which to do business.
Communications which are poorly laid out, littered with grammatical and spelling mistakes, or badly written do not convey a good image. In fact, the reverse.
Do you want to be seen as sloppy, careless and unprofessional? Of course not!
So what can you do to improve your written communications? Here are three tips:
The articles in this section – which are free to download – are designed to help you improve your business communication skills. They change regularly so check back any time for new ones. If you have questions, please drop me an email via the contact page.