Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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Building your business depends hugely on who you know and who knows you. In other words, it’s about relationships. This is especially so in New Zealand where our business community is very small, relative to other countries.
The effect of this is that you often don’t or can’t do business with people until you get to know them and they get to know and trust you. This relationship may be a direct, personal one or it may be through a third party who recommends you to someone they work or do business with.
Whichever way it falls, being invisible will hamper your ability to expand your business. This report is about improving your visibility in ways which are inexpensive but not down-market. For instance, I don’t recommend you photocopy a zillion cheap and nasty little flyers or messages that get heaved into people’s letterboxes. This would be a complete waste of your money.
Instead, what follows is a range of ideas that will get your name in front of your target market. But, to blatantly plagiarise the Mainland Cheese phrase: Good things take time. So don’t expect to see miraculous results overnight. Like your personal friendships, business friendships and relationships evolve over time. People need to get to know you, to like you, and to trust you before they will choose to spend their money with you. Using these techniques, you can put together a realistic plan, based on what you want to achieve. Some techniques, for whatever reason, may not be suitable or feasible for your business. Others may take a little work, planning, or money, or all three. Begin with an idea that appeals to you, that you would like to do and that is within your ability, resources and budget to produce.
Read the full article.