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Tell Me What To Do!
Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
Come to the fair!
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
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Hello, hello, anyone there?
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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How To Write A Press Release
That gets your business noticed
A press release is a teaser. Its purpose is to arouse the curiosity of the reporters who receive it so they will follow up with a phone call to find out more. Of course, they may decide to run your release verbatim.
Either way, you need to have sufficient information in your release. That information must include the Who, What, Where, When, How and Why of your story and is presented in a particular way.
The most important details come first. This is so that if the article is too long and is cut from the end, the critical information – when and where your event is being held, for instance – isn’t lost.
Somehow, and this is the tricky bit, you must encase all this important information within an interesting, curiosity-arousing angle.
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