Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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A website cannot be everything to everyone, so you need to be clear about your purpose and what it is you are trying to achieve.
Like all business writing, before you begin, ask these questions:
Before you begin writing, draw up a site map so that you know what will be on each page and how each will link to the others. Think 3-D here. Identify the purpose of each page.
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