Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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The sea was that peculiar colour it turns after a storm, the sun had yet to find a hole in the clouds and fog was rolling off the greens as I nosed the feisty silver Peugeot 207 into the car park at the Mangawhai Heads Golf Club. The 100 kilometre drive from Auckland had taken me less than 90 minutes and it had only just gone eight am. I’d been asked to check out activities for day-trippers in Mangawhai and Waipu and I had a single day to find them.
Mangawhai, it turns out, isn’t one place – it’s two: Mangawhai Heads and Mangawhai Village, separated by an estuary. Driving in from the Auckland end (you turn right off State Highway one at Te Hana, just past Wellsford) you reach Mangawhai Village first. It’s a typical Kiwi township with the usual ho-hum gas station, church and grocery store. It’s not until you drive out the other side, across the causeway and up the hill to Mangawhai Heads that you realise the place might be a little bit special.