Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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One night, when I was about 10, I woke in the early hours to the sound of smashing glass all around me and to my bed pitching and yawing beneath me. It was jet-black, I had no idea what was going on, and was not a little terrified.
It turned out to be the Inangahua earthquake which registered 7.1 on the Richter scale and left 70 percent of the tiny West Coast township in rubble. We lived in another small town not far away, Murchison, so were spared the full force of the quake. It did, however, leave us with our walk-in pantry ankle-deep in broken glass and totalled preserves.