Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
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Advertisements, as you will have noticed, come in all shapes and sizes. Some are funny, some tug at the heart-strings, and some are mindblowingly silly. Until recently, most companies advertised in their local papers, relevant magazines, on the radio and - if they were big enough - on TV. Now, however, the options are very much wider thanks to the success of the Internet. Cyberspace is now filling up with ads, too.
Advertising brings in business. The problem is that not all advertising brings in business. In fact, it's generally understood that half of all money spent on advertising is wasted. The problem is knowing which half!
Unfortunately, if you fail to advertise, you will not attract new customers. And given that there is inevitably an attrition rate amongst your current customers, you will always need new ones to make up for those you lose, even before beginning to expand your business. When times get tough many business cancel their advertising which is counter-productive given that for many advertising is what brings in the business.
Although this is a complex question, it will largely depend on your budget and your objective. It will also depend on whether you are a B2B business (business-to-business) or a B2C business (business-to-consumer). And, finally, it will depend on whether your target market is searching for your type of business online or off.
If you are considering offline (as in newspaper or magazine), my advice is to go for the editorial-style advertisement. Word Wizard has had great success with this format, which looks very much like an editorial article, which for one client brought in $70,000 worth of new business.
To advertise successfully you need to choose the right medium to reach your target market with your message. You can find an article on the topic here, or if you wish to talk with an unbiased, experienced marketing communications specialist, contact the Word Wizard.