Far too many sales letters, web pages and other marketing material fail because the reader isn’t told what to do, what action to take, where to go or how to order what’s being sold.Imagine you read an advertisement for something you rea...read more...
I love fairs! Anywhere there's a bargain to be snagged, you'll find me rummaging through the boxes, tables and car-boots for undiscovered goodies. So, it was with great excitement that I received a flyer in the mail for a fair at a local college.At l...read more...
I phoned my girlfriend on Sunday night to see how she was after an operation. A strange male voice I didn't recognise answered with, "Hello?". I apologised, said I had the wrong number and hung up. I checked the number and redialled. Same response. S...read more...
You can keep in touch with Word Wizard through Twitter, Facebook, Skype and Linkedin.
Phone: 0800 WIZARD or email: contact page
In 2010, Facebook overtook Google as the world’s most visited website. Many millions of people visit their own and other people’s Facebook pages every day, others do so less frequently.
The three most common online networking sites for people in business are Facebook, Twitter and LinkedIn. There are many other sites, too, which perform different functions but in our neck of the woods, where we are 3-4 years behind US trends, they have yet to become part of mainstream business.
What is apparent is that online networking – also known as social networking – has become part of the marketing toolbox for all forward-thinking business. These businesses have seen the trend towards interactive communication and realised its power.
Once, if you had a website that was a sufficient online presence. Not today. Now, you need to be visible on as many sites as possible in order to maintain or increase your search engine rankings. That’s because Google et al are now including social networking sites in their algorithms that decide where in the rankings your pages feature. Inevitably, the more sites you have a presence on, the better your results.
Being seen online by your clients is one thing. Actually having something to say to them is quite another. Many people have been put off using Twitter because it has been used by many for inconsequential banalities. While that hasn’t necessarily gone away, people choose to ‘unfollow’ those who have nothing to say, preferring instead to ‘follow’ those who do. However, coming up with something useful in 140 characters or less, on a regular basis, can be taxing.
The same with Facebook. Your clients and customers want to see new content on a regular basis. That’s how online conversations are generated, and how word gets out about your business. But coming up with interesting, inspiring, even funny content can be a drag. It can also be time consuming and a hassle when you are already overloaded. You may not even like doing it or want to be bothered with the whole business. Time then to consider bringing a specialist on board.
Social media is a foreign concept to many people. But those who understand it and know how best to leverage from it can bring huge success to their business clients.
If you would like to find out what social media services the Word Wizard offers and how they can bring you more business, contact us today.
More articles on social media marketing