By Personal Profiles

Why a compelling LinkedIn profile is important

Whether you are a jobseeker, a business owner, a thought leader or a business professional, you need a LinkedIn profile for:

  • Credibility
  • Reputation
  • Branding
  • Recognition
  • Promotion

Profile photo

A captivating photo for a compelling LinkedIn profile needs to be:

  • Head and shoulders
  • On a plain background
  • Smiling – with teeth


A compelling headline needs to be:

  • Interesting
  • Informative
  • Intriguing

Cover image

A powerful cover image needs:

  • Impact
  • Meaning
  • Relevance


Create a persuasive and impactful About section by using

  • Lists
  • Bullet points / emojis


For a creative Featured section use:

  • Video
  • Website links
  • LinkedIn posts and articles
  • Press articles you’ve been in


This is NOT a CV!

  • Be personal and personable
  • Add media for each job you’ve had


No degree? No worries! Add:

  • Courses
  • Images
  • Links
  • Video

Contact info

Think outside the square by adding

  • Website pages
  • Skills in the Address section


Social proof is critical so get as many as you can

Providing Services / Job Opportunities

Have one or the other

Lynnaire Johnston, Word Wizard is New Zealand’s #1 LinkedIn expert and in the top 20 Asia Pacific, as ranked by the Social Media Marketing Institute. She is a daily LinkedIn practitioner, and works with clients on their LinkedIn profiles, training their staff, and provides personal coaching sessions. Follow her to learn more about LinkedIn on creating a compelling LinkedIn profile and don’t forget to read her 77 tips for using LinkedIn in 2020.