9 Uses For a Case Study
Producing a marketing document can sometimes be expensive. Particularly if you use it only once. But many documents can be quickly and easily reformatted for use in different ways.
One of these is the case study which can have a number of different lives, making it a highly cost-effective piece of marketing collateral. For instance:
- Use it in a press release
A case study can quickly be abridged and reformatted into a press release. Be sure to note in the release that a more detailed, expanded case study version is available. Editors might pick it up.
2. Mail or email it to prospects and customers
This is a terrific way to keep in touch, raise awareness about a new product or service, and even convert prospects into customers.
3. Give it to sales
Salespeople love case studies. They use them in presentations, to illustrate key points and as testimonials. A case study is often more convincing than a brochure because it’s about real people in a real situation.
4. Post it on your web site
Want to improve traffic to your site? Adding new, valuable content is a proven strategy. A case study certainly qualifies and many business websites have them.
5. Use it as a story in your newsletter or ezine
Success stories based on real-world applications get the highest readership in company newsletters and ezines.
6. As a speaking topic
When an executive needs to give a talk at a meeting or conference, a case study makes an excellent presentation. The content can easily be converted into PowerPoint slides. The printed case study itself can be used as a handout.
7. In lead-generation programmes
A case study makes a terrific free giveaway for ads, emails, direct mailers and on a website. In direct marketing, this is called an Information Premium. And it works!
8. For testimonials
Testimonials help make benefits believable. The quotes gleaned from happy customers can also be used, with permission of course, in ads, brochures, websites and more.
9. As a trade show handout
Case studies are a great way to break through the clutter of flyers and brochures that permeate trade shows. You can even enlarge a case study, print it out and attach it to a trade show exhibit wall!
As you can see, a case study is a valuable asset to any marketing toolkit. If you would like help in preparing a case study, contact the Word Wizard today.