Writing A Press Release
How to write a press release that gets your business noticed
A press release is a teaser. Its purpose is to arouse the curiosity of the reporters who receive it so they will follow up with a phone call to find out more. Of course, they may decide to run your release verbatim.
Either way, you need to have sufficient information in your release. That information must include the Who, What, Where, When, How and Why of your story and is presented in a particular way.
The most important details come first. This is so that if the article is too long and is cut from the end, the critical information – when and where your event is being held, for instance – isn’t lost.
Somehow, and this is the tricky bit, you must encase all this important information within an interesting, curiosity-arousing angle.
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