Cold Calling Rules!
How to succeed at cold calling in the internet age.
By Matthew Mewse & Lynnaire Johnston
Combining the power of the phone and the pen to rake in more customers
The secret to successful cold calling is not only good telephone technique and strong written material, it’s getting organised and investing quality time in preparation and developing proven systems that give you a greater conversion rate.
Adopting a tried and tested strategy around organised, effective communication is far more rewarding and creates much better short mid and long term gains than any scatter-gun approach ever will. This book teaches you how.