About Lynnaire Johnston, Word Wizard – New Zealand’s #1 LinkedIn Expert*, Copywriter, Business Writer, Marketing Writer and Trainer

Word Wizard is owned and run by Lynnaire Johnston, a highly experienced communications specialist and LinkedIn expert whose passion is writing dynamic, targeted marketing communications documents for small businesses.

Through her work as a LinkedIn specialist, journalist, editor, broadcaster, feature writer and freelance PR practitioner, she has learned the importance of being able to write persuasive, accurate and interesting copy.

Over the years, she has read a great many radio news bulletins, written for a wide variety of newspapers and magazines, edited trade publications, was senior writer for the country’s largest council, Auckland City, and chronicled the history of a high profile charity. In December 2019, she was named New Zealand’s number 1 LinkedIn expert and 11th in Asia Pacific by the Social Media Marketing Institute of Australia.

She offers a range of LinkedIn services and undertakes a wide variety of copywriting assignments that include brochures and websites, media releases, and magazine feature articles and case studies. For more details, visit her profile on LinkedIn.

Unsolicited comments from Word Wizard clients

Thank you for your outstanding work, and all your help and support. I absolutely loved your work and efficiency!
Adrijana Monevska

You certainly have a way with words. That reads very well and I am happy with that.
Murray Cannon, InvestaMatch

Thank you very much for all the text updates you recently did for my website. I have noticed a significant increase in business via online orders and general enquiries from customers over the past month, particularly from online customers nationwide.
Andy Ellis, Convert It

So excited Lynnaire. For me, a credit control client is usually long term and new ones are not easy to find. Due to your marketing piece you created for me for accountants, I have just gained a good new client. Thank you so very much.
Stella Nicholson, Be Paid Ltd

Thank you for the great job you guys did with the article. It looked fantastic in the paper and we have had so many comments! Thanks so much for your help, you’re fantastic!
Kristy Compton, Stephen White Electrical Ltd

I sent the link [of the website] to my niece who works in the business world in Sydney. She commented on how well the copy had been written – so well done to you!
Doris Lancaster, Doris Lancaster Staff Development and Consulting

We would not have made the progress we have without your expertise and assistance. We are very proud of our new Facebook page and website which you were instrumental in establishing and maintaining. They have given us a more professional and future focussed basis from which to project our cause. Your assistance in marketing and promoting the various fundraising events during the year has also been appreciated, particularly your knowledge and networking skills within the different media. There would be few people in the coastal area who are not now aware of our redevelopment project.
Shirley McKewen, President, Waikouaiti Coast Heritage Centre 

I would like to tell the world what an amazing lady Lynnaire Johnston of Word Wizard is. Lynnaire has taken our mundane marketing material (done by me) and turned it into marketing brilliance. Nothing was a bother, she is clever with words, has a fantastic grasp on listening to the needs of the client and then delivering a quick, efficient, professional and punchy script. I would recommend her to anyone wanting to enhance their business profile.
Denise Robinson, Property Management Works

Love it!! Exactly what we were after!
Ella Barclay, Executive Director, The Successful Investor, Melbourne

We are really pleased with the website – have even had a new resident from it. You were a pleasure to work with.
Kirsten, Marne Street Hospital

I do appreciate the enormous hours you put into editing it [my book: Danger at Devil’s Cove] and your excellent feedback. The skills you taught me have changed the way I write.
Marilyn Bakker, author

Thank you for the excellent job you have done. I have received heaps of great comments about the website, and a lot of that is down to your spin on things.
Mark Preston, Managing Director, Adams

Out of all the advertising we did when we launched Fit Feet Podiatry, the advertorial Lynnaire wrote for our business was the most successful.
David Illian, Owner, Fit Feet Podiatry